8 Ways to keep your Easter visitors coming back

March 3, 2026

Can you believe that Easter Sunday is almost here? If you’re a pastor or church leader, you’ve probably spent the last few weeks or months preparing for your upcoming Easter services. 

And for good reason! Most churches see a huge spike in attendance on Easter Sunday

With new visitors donning their Sunday best and making their annual appearance at church, this weekend is a great opportunity to share the good news of Jesus, encounter new faces, and transform Easter visitors into active members of your church community.

Here are 8 steps you can take to connect your visitors to the life of your church. These practical Easter Sunday church ideas will also help you strengthen your overall church follow-up strategy!

Before Easter Sunday 

The weeks leading up to Easter are some of the most important prep days of the year. Beyond planning powerful worship services and meaningful sermons, this is the time to think strategically about the guest experience. Every detail, online and in person, should make church visitors feel welcomed, informed, and invited back.

By taking a proactive approach now, you’re not left scrambling the week of Easter! When your systems, communication, and church follow-up plans are clear ahead of time, your team can focus less on logistics and more on ministry. Some intentional preparation before Easter Sunday, like the ideas below, can make a lasting impact long after the celebration is over.

1. Update your church visitor cards ✅

You probably have a strategy in place to connect with new folks, but let’s face it…. your staff and welcome team can’t realistically meet every new person who comes through your doors, especially if you have a larger ministry.

Even with a robust plan in place, some people may slip through the cracks. This is why it’s time to update your church visitor cards! 

Well-designed visitor cards are one of the simplest tools to support strong church follow-up after Easter. Whichever methods you choose, make sure you have a solid plan in place for how to follow up, engage with your visitors after Easter Sunday, and keep people connected to your church.

Consider incorporating the following: 
  • Printed connection cards: Some still prefer pen and paper when filling out a church connection card. Offer this classic option on seatbacks, in the lobby, or at a welcome desk. 
  • QR codes: Place QR codes in slide decks, in your printed bulletin, and on signage in high-traffic areas. When someone scans the code, it takes them directly to your digital connection card. 
  • Tap technology: Tap-to-engage technology is quickly becoming the worldwide norm. And with Subsplash Tap, your visitors can connect to your visitor card with just a tap of their phones! Tap Discs and Stands can be placed on the backs of chairs, in your church lobby, or pretty much anywhere you like.
  • Church app: Use your church app as the source for a connection card, encouraging people to download the app and add their information while getting more familiar with your church.

It’s important to remember that, unlike printed materials that are easily misplaced, digital connect cards can be updated and reshared instantly, eliminating recurring printing costs while keeping your information current.

2. Review your church app & church website 🔍

Before Easter Sunday arrives, take time to review your church app and website from a first-time visitor’s perspective. Put yourself in their shoes and ask, “If I knew nothing about this church, could I quickly find what I need?”

For many guests, your church website will be their first impression before Easter Sunday. Others may visit your website immediately after attending Easter services to learn more. Either way, your digital presence plays a main role in whether someone engages after your church follow-up process and decides to come back.

Here are a few areas to evaluate on your church website:
  • Easter service information: Make sure your Easter service times, location, and any special details (like childcare or parking instructions) are clearly visible. Ensure no one needs to dig through multiple tabs to figure out when and where to attend.
  • “Plan Your Visit” details: Consider adding or updating a “Plan Your Visit” section. Include helpful information like what to expect in a typical service, dress code, service length, and information about Sunday school. Clear expectations reduce anxiety for first-time guests.
  • Messaging that speaks to guests: Scan your homepage. Is it full of insider church terminology, or does it clearly communicate who you are and how someone can get involved? Easter visitors may not be familiar with church culture, so clarity matters.

And when it comes to your church app, it’s time to make it Easter-ready! 

For many churches, your app is the easiest way for guests to stay connected long after Easter Sunday is over. If someone downloads your app on Easter, they shouldn’t have to search through multiple tabs to figure out how to get connected. Make next steps clear and obvious, whether that’s joining a small group, signing up for a newcomers’ event, or submitting a prayer request. The fewer clicks it takes, the more likely they are to respond.

It’s also important to double-check that your content is current and your navigation is clean. Outdated announcements or cluttered menus can create confusion and friction for first-time users. Instead, make sure your app is updated for an influx of new visitors and their needs.

Remember: Easter may bring people into church, but your app and website often determine whether they take the next step. A quick digital refresh now can make a lasting difference long after Easter Sunday ends.

On Easter Sunday

It’s finally here—Easter Sunday! After weeks of preparation, your church is filled with energy, excitement, and a mix of familiar faces and brand-new ones. This is the moment to put all your planning into action and make every guest feel seen, valued, and welcomed.

3. Offer free Bibles, devotionals, or other church gifts for visitors 🎁

One simple yet powerful way to make first-time visitors feel welcomed is by offering a small gift. Thoughtful church visitor gifts—like free Bibles, devotionals, or branded items—show hospitality and intentional care. Meaningful church gifts for visitors not only create a positive first impression but also give guests a tangible reminder of their experience.

These church visitor gifts serve as a bridge between Easter Sunday and the next time they engage with your church, whether online or in person. When chosen intentionally, church gifts for visitors reinforce your message and support your long-term church follow-up efforts.

When paired with a clear invitation to connect—through a digital connection card, app, or follow-up event—these gifts help bridge the gap between first-time visitor into church member.

4. Announce next steps during your Easter service 🎤

Once your Easter visitors have taken the time to visit your website, walk through the doors, and are there in the pews…what do you want them to do next? 

On Easter Sunday, make it clear what next steps your visitors should take to learn more about your church and get plugged in. From your stage or pulpit, take time to encourage visitors to fill out your church visitor cards, download your church app, scan a QR code, or sign up for a next steps class. A quick 30-second plug from your pastor during announcements can do wonders for church follow-up.

After Easter Sunday 

The work doesn’t end when the service is over! That’s why church follow-up is key to turning first-time visitors into engaged members.

5. Send a personal follow-up message 📨

It’s time to connect with visitors after attending on Easter Sunday! The days immediately following Easter are a critical window. 

Sending a warm, personal message—whether by phone, email, or letter—helps guests feel seen rather than simply one of many. Thank them specifically for attending your Easter service, let them know you were honored to have them, and briefly restate your heart for your church and community. If possible, reference something meaningful from the service, such as the hope of the resurrection or an invitation that was shared.

The goal isn’t just to get them back next Sunday—it’s to begin building a relationship. Include a simple, clear next step, such as joining you for an upcoming service, attending a newcomers’ event, or connecting through your church app. 

When visitors receive a message that feels personal and intentional, they’re far more likely to return and continue exploring what God may be doing in their lives through your church.

6. Utilize push notifications 📲

Push notifications are another effective way to communicate with your influx of visitors after Easter Sunday. Use push notifications to remind visitors about upcoming services, small groups, or offer encouragement throughout the week. 

Unlike most email communication, push notifications get extremely high open rates, and this will add a nice personal touch to your church follow-up process.

Explore these push notification templates to customize and use in your post-Easter communications.

7. Reshare the Easter message ✝️

Resharing your Easter sermon helps extend the reach and impact even further. Instead of Easter being a single moment, it becomes an ongoing opportunity for discipleship, conversation, and connection.

And with tools like Pulpit AI, you can transform your sermon into on-demand videos, social media clips, devotionals, or small group guides with just the click of a button, saving your team hours of work. 

Equip your community to revisit your message on their own time and engage with your church beyond your Easter service. When your Easter message shows up throughout the week—in inboxes, on social feeds, and within small group conversations—it reinforces the hope of the resurrection and keeps the momentum going.

8. Pray! 🙏

And last but most certainly not least, prayer is a crucial part of Easter. Praying before, during, and after your Easter Sunday service is integral to your Kingdom impact as we approach Resurrection Sunday

Even the smallest detail can become a turning point for someone. Whether it’s a single lyric, a warm greeting, or a seamless next-step process, every piece of your Easter service is an opportunity for a life-changing connection. Pray for those “small moments” to make a big impact.

From Easter Sunday to eternal impact 

Easter Sunday is more than a high-attendance weekend—it’s a divine opportunity. For many people, it may be the one Sunday a year they are open to stepping into a church, hearing the gospel, or reconsidering their faith. 

Remember, lasting impact rarely happens by accident. Every small effort works together to create a pathway for transformation.

Most importantly, trust that God is at work. As you prepare for Easter Sunday, pray boldly, lead faithfully, and follow up intentionally. The seeds planted this Easter may grow into stories of life change that last for eternity.

We hope you have a wonderful Easter weekend celebrating Jesus’ resurrection, and we can’t wait to hear the amazing stories from your Sunday services. Happy Easter!

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Subsplash, The Ultimate Engagement Platform™
www.subsplash.com

Subsplash created the first church app in 2009, and today we’re building upon that same powerful platform to make an impact for the gospel. Over 20,000 organizations partner with us to bring the good news of Jesus to billions of people around the world.

Author

Subsplash created the first church app in 2009, and today we’re building upon that same powerful platform to make an impact for the gospel. Over 17,000 organizations partner with us to bring the good news of Jesus to billions of people around the world.

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