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As the end of the year will be here before we know it, it’s time to start finalizing your year-end giving communications! 

By now your team has been working hard on your year-end giving campaign, including finding numbers for your year-end giving report, gathering testimonials, creating graphics to share out, videos to share on Sunday mornings, and more. It’s a big and important endeavor! 

Now it’s time to put it all together for your communications. Emails need to be sent, texts shared out, social graphics posted, and more. But if you’re pressed for time, these are just even more things to add to your hefty to-do list. 

At Subsplash, we’ve created ready-to-use year-end email giving templates for this exact moment. Written by our professional content writers trained in nonprofit fundraising, these year-end giving templates for emails and social posts will help you easily get started today with professionally-sounding communications that include proven and effective language for fundraising.  

These templates are ready to be customized with your church’s information. Use them as a foundation, and add the personal details that make your communications feel authentic to your congregation. 

Pro tips to consider as you write your year-end email communications

Below is an effective list of customizable year-end giving templates to help you get started. Each of these email templates is written to a generic audience (such as  your entire congregation), but can be customized to smaller groups, such as your top donors or a certain demographic. 

Taking the time to customize each template and segment them for your donor groups will make each communication feel appropriate, relevant, and respectful. Here are a few other important pro tips to consider as you write your year-end email campaign: 

• Make it personal & authentic: Customize the language in each email communication with important details about your church, your ministry, and fundraiser. You can even add personal details of the recipient, such as their name, thanking them for a gift they’ve previously given, or for the many ways their generosity has been a direct answer to prayer for your church. Keep each one in line with your church’s tone, brand, verbage, etc. 
• Add bold & color fonts with intentionality: Some people prefer skimming emails rather than reading the whole thing. Play around with sparingly adding bold and color fonts for emphasis (avoiding red) and adding italics to get the right look and feel for each email. 
• Be selective about your “From” form: Not every email should be “From” the pastor/s. In fact, only a few should! Make sure your emails are from your church’s name]. For example, you don’t want your year-end emails to be from your admin staff, as not many people may even know them by name. Use one person’s name as the sender sparingly. This way, when you do write a “Letter from the Pastor” (see Email #9), you’re guaranteed to see improved open rates.
• Use compelling subject lines: If your email is phenomenal but your subject line is dull, sadly your email was a waste of time because no one opened it! Use compelling subject lines that will motivate your members to open each email. Keep them short and centered on the recipient, such as a special benefit for them like “You made a difference in 2026”. Consider adding emojis as well for extra attention-grabbing details. 
• Add media, like graphics, videos & testimonies: Pictures, graphics, and videos bring your emails to life. Make sure your email feels personal, authentic, heartwarming, and genuinely coming from your church with relevant images, videos, and graphics. 
• The shorter, the better: While longer emails are great, they’re not always read from start to finish. If you’re in doubt about the length, cut a few paragraphs and make it shorter. Keep each email as succinct as possible without cutting the meaningful connections. Or, if you have to write a longer email, highlight the most important parts in bold for those who choose to skim. 
• Include a goal and/or deadline: Congregants may be more compelled to give by a concrete goal and deadline. Consider sharing an exact dollar amount that will help set your church up for success for the new year or raise money for a specific cause. Also, you may consider inserting a countdown timer that counts down to New Year’s on a few of your final emails for added urgency. 

Alternative giving options: Communications for high networth donors

The emails below touch on multiple giving solutions, including DAFs, stocks, mutual funds, cryptocurrency, and more. Today, nearly 90% of U.S. wealth isn’t sitting in cash—it’s tied up in stocks, crypto, and other assets. Yet many churches still focus primarily on cash donations! More churches are understanding the benefits of offering alternative giving options today as older generations utilize these sources for greater generosity.

To help you navigate these types of alternative giving tools that are so essential, check out our webinar, Advanced End-of-Year Giving Options for Churches, which covers all of these topics and more. We also offer a free ebook, “The End-of-Year Giving Playbook”, as a great resource on this subject. 

The ten emails below will serve as a great foundation to help you get started, setting your congregation up for success as well as your church to receive tithes and offerings in multiple ways. We hope this resource blesses your church! 

10 year-end giving email templates for churches 

Email 1: The 2026 Impact Report Announcement Email  

Target List: All donors, congregation, and any potential donors

From: [Church Name]

Subject Line: The 2026 Impact Report is HERE! 🎉🙌🏼

Hello church family,

We are so excited to announce that the 2026 Impact Report is HERE! 

This special annual report is filled with details about how your gifts, time, resources, volunteer hours, and prayers made a difference at [Church Name] in 2026, in the lives of our congregants as well as in our community. In short, it’s been an AMAZING year! 

We are so excited to finally get this out and share it with everyone. Inside you’ll discover some amazing stats, beautiful testimonies and photos, stories of God’s faithfulness, and numbers that display how your investments at [Church Name] are making a difference. Check it out! 

[Link/Image to Impact Report]

Feel free to share this link with others to share about God’s faithfulness at [Church Name]. 

Read about stories like [share 1-2 brief snippets of testimonies or numbers to peak readers’ interests]. 

Thank you so much for catching the vision and giving to grow God’s Kingdom. 

As we move towards 2027, we are praying about the new year. Where does God want us spending our time, energy, and resources? While much will be the same, like supporting staff and Sunday mornings, there are some new projects up ahead God has put on our hearts that we’re really excited about. We’ll share more soon! 

Thank you for being the hands and feet of Jesus in our community. It’s an honor to walk alongside you as we continue this mission together.

With love and gratitude,
[Name]
[Title]
[Church Name]

[Giving Link]

Email #2: Traditional Year-End Giving Ask  

Target List: All donors, congregation, and any potential donors
From: [Church Name]

Subject Line: Do you know the impact you made in 2026? It’s BIG! 

[Insert Countdown Timer to Dec. 15 or Dec. 31]

Dear [First Name],

Do you know the impact you made in 2026? At [Church Name], it’s BIG! 

All year long, remarkable transformations happened at [Church Name] because compassionate and generous hearts like yours cared about our church and our community, pouring time, energy, resources, and finances into our church in the name of Jesus. 

In fact, this year we saw… [Insert relevant data from annual Impact Report (include link), including baptisms, testimonies, metrics, etc.]  

Your partnership and generosity allows us to serve our neighbors, bringing God’s forgiveness and healing touch to local families needing hope and restoration.

That’s why your gift is so important! As 2026 comes to a close and we face the new year, we need all the support we can get to finish this fiscal year strong. [Insert information about need for support, needs for ministries, projects, staff, initiatives, etc.] 

To make a tax-deductible gift now, [Insert information about easiest ways to give. Include links, giving buttons, pertinent information]. 

Thank you so much for your generous support in 2026, and for sharing the Good News of the Gospel! With every hour of serving, with every smile, every financial gift, and every invite, prayer, and hug, your support is what makes ministry possible at [Church Name], changing lives through the power of the Gospel. 

All for His glory,
[Name]
[Title]
[Church Name]
[Giving Link]

Email #3: Year-End Giving Email Follow-Up

Target List: All donors, congregation, and any potential donors

From: [Church Name]

Subject line: Only [Weeks/Days] Left: Invest in the Life Change We'll See in 2027!

Dear [First Name},

If you have already made your year-end gift to [Church Name], thank you so much! 

If not, there are only a few [weeks/days] left to make your tax-deductible gift in 2026. Whether you’re wanting to catch up on your regular giving of tithes or give toward our year-end fundraising initiative, your gift today could help…

• Families who just moved to our community and are looking for a new church to connect with
• Teenagers who want to know more about growing in their faith
• Young adults looking for authentic connection
• Those who are doubting their faith and need to grow stronger in their faith
• …and so many more! 
• [Could insert info or link about special year-end campaign fundraisers]

Every week, we see the lives of local families being transformed. Behind every face we help is a unique story of life change—made possible by people like you. And as we fix our eyes on a new year, we’re casting a vision for even greater ministry impact! 

For 2027, [Add information about how where their gift will go in 2027, how it will make an impact at your church and in your community, be specific]

So, how can you make a gift? We’re glad you asked! 

[Insert information about easiest ways to give. Include links, giving buttons, pertinent information]. 

With only a few weeks left to give in the new year, now’s the time to make your tax-deductible gift. We thank you so much for partnering with us and sowing into the Kingdom (2 Corinthians 9:6). We can’t wait to see how God moves in 2027! 

All for His glory,
[Name]
[Title]
[Church Name]
[Giving Link]

Email #4: Increased urgency & tax benefits  

Target List: All donors, congregation, and any potential donors

From: [Church Name]

Subject Line: 🚨Deadline Alert: Make Your Tax-Deductible Gift By Dec 31

[Insert Countdown Timer to Dec. 15 or Dec. 31]

Dear [First Name],

The December 31 deadline for charitable giving is almost here! 

That means there’s only [days/hours] left to make your gift to [Church Name]. 

We are so excited for 2027. That’s because we can’t wait to see how God will move in the new year, as many families will be walking through the doors of [Church Name] for the first time. They’ll be looking for answers to life’s deepest questions, for authentic community, and for the hope that only Jesus can offer.

That’s why your 2026 year-end gift is so important. Many more families are desperate for belonging and new beginnings. When you generously support the local church, you’re sewing into our community for the Gospel, helping us plan in important ways for the year ahead, and giving us a strong foundation to make important decisions for staff, ministry, events, initiatives, missions, and outreach. 

3 Benefits of Making Your Year-End Gift Today! 

#1 Your Gift is Tax Deductible 

Your gift to [Church Name] by the December 31 deadline is tax-deductible for your 2026 tax year!

#2 You Have Multiple Giving Options 

At [Church Name], generosity comes in many forms—and we want to make it simple and meaningful for you. Whether you prefer to give by check, cash, online, through our app, or with Tap Giving on Sundays, we offer multiple giving options. 

In addition to traditional gifts, we’re also able to receive year-end contributions through appreciated assets like stock or crypto, donor-advised funds (DAFs), and qualified charitable distributions (QCDs) from retirement accounts (non-tax-deductible). However you choose to make your year-end gift, we’re grateful to partner with you in ministry!

[BUTTON: MAKE YOUR YEAR-END GIFT ONLINE NOW]

#3 You Support God’s Kingdom
Your gift to [ChurchName] helps families find healing and new life in Christ. You support our local initiatives to [Insert local ministry info & outreach impact]. On top of that, your gift is an act of worship (Psalm 96:7-8). 

[Insert information about how to give for all giving options, including links, giving buttons, pertinent information]. 

We pray God blesses you in the year ahead, that you are encouraged and strengthened in your relationship with the Lord, and that you experience the peace and joy that Jesus offers you. 

All for His glory,
[Name]
[Title]
[Church Name]
[Giving Link]

Email #5: Invitation to Give Through a Donor-Advised Fund (DAF)

Target List: Top existing donors and potential high net-worth donors 

From: [Church Name]

Subject Line: DAF: A Smart Way to Support [Church Name] This Year

Dear [First Name],

I hope this note finds you well. As you review your year-end plans, I wanted to share an option that many in our church family have found both meaningful and tax-efficient—giving through a Donor-Advised Fund (DAF).

A DAF allows you to make a charitable gift now, receive an immediate tax deduction, and recommend grants to [Church Name] and other ministries over time. It’s a great way to manage your generosity, especially if you’ve had a higher-income year or want to plan ahead for multiple years of giving.

If you already have a DAF, you can easily recommend a grant to [Church Name, Tax ID, or giving link if applicable]. If not, I’d be happy to share more about how DAFs work and how they can help you give in a way that’s both strategic and consistent.

Your generosity fuels every part of our ministry—from [specific ministry example] to [specific impact example]. Thank you for being part of what God is doing through [Church Name].

All for His glory,
[Name]

[Title]
[Church Name]
[Giving Link]

Email #6: Suggesting the “Bunching” Strategy for Generous Donors

Target List: Top existing donors and potential high net-worth donors 

From: [Church Name]

Subject Line: A Giving Strategy to Multiply Your Impact

Dear [First Name],

As you look toward year-end giving, I wanted to share a way to help you maximize both your generosity and your tax benefits—it’s called the “bunching strategy.”

Here’s how it works: in a high-income year, you can make a larger-than-usual gift—for example, to a Donor-Advised Fund—and itemize your deductions for that year. Then, you can use the DAF to spread out the donations to [Church Name] over time, providing steady support for ministry in the years ahead while continuing to take the standard deduction.

Many families find this approach helps them give more intentionally, with lasting impact and greater financial efficiency. If this sounds like something you’d like to explore, I’d be happy to connect you with resources or talk through how your gift could make a difference in [specific ministry area].

Thank you for your faithfulness and vision for what God is doing through [Church Name]. Your generosity is helping change lives every day.

All for His glory,
[Name]

[Title]
[Church Name]
[Giving Link]

Email #7: The Stock/Crypto Giving Option (Early December)

Target List: Top existing donors and potential high net-worth donors 

From: [Church Name]

Subject Line: Tax-Smart Generosity: Give Appreciated Assets Before the December Deadline

Dear [First Name],

As we approach the close of 2026, we want to ensure you are aware of the most tax-efficient ways to support [Church Name]’s vital mission in the year ahead.

For donors holding assets that have appreciated in value—such as publicly traded stock, mutual funds, or cryptocurrency held for more than one year—a direct donation of the asset provides a powerful dual benefit:

1. Avoid Capital Gains Tax: You may eliminate the capital gains tax you would owe if you sold the assets yourself.
2. Receive a Tax Deduction: You may claim an income tax deduction for the fair market value of the asset, further increasing your tax savings (subject to IRS limits for non-cash gifts).

This strategy allows you to make a more significant gift to God’s Kingdom than you might through a cash donation alone, while ensuring maximum efficiency for your portfolio.

To facilitate your year-end planning and ensure your gift is processed before the end of the tax year, please visit our dedicated giving page on our website or mobile app for simple, step-by-step instructions:

 [BUTTON: Give Stock & Crypto Now]

Thank you for considering this smart and impactful way to partner with [Church Name]. Your financial wisdom truly fuels our outreach, discipleship, and community impact.

With gratitude,
[Name]

[Title]
[Church Name]
[Contact Info or Giving Link]

Email #8: The Year-End Strategy Deadline Reminder (Mid-December)

Target List: Top existing donors and potential high net-worth donors 

From: [Church Name]
Subject Line: Time-Sensitive: Unlock Greater Tax Savings with an Appreciated Asset Gift

Dear [First Name],

If you are planning to utilize the tax benefits of donating appreciated stock, mutual funds, or cryptocurrency this year, time is now critical.

Because these types of gifts require processing time from brokerage and financial institutions, the practical deadline for initiating the transfer is typically Mid-December ([Insert Specific Date, e.g., December 15th]) to ensure your gift is received by [Church Name] before the December 31st tax cutoff.

Why the Urgency? A direct transfer of these long-term appreciated assets is often the single most strategic gift you can make, as it converts a potential tax liability (capital gains) into a ministry blessing. Delaying even a few days can mean the transaction is not completed by the year-end deadline, forfeiting the 2026 tax benefits.

We are here to help make this process simple and secure.

You can find all the necessary account details and instructions on how to initiate a transfer on our website or through the [Church Name] app:

[BUTTON: Access Stock & Crypto Giving Instructions]

If you have already initiated a transfer, thank you. If you have questions, please reach out directly to our finance team at [Finance Email Address].

We pray your generosity is blessed as we prepare to step into 2027 with a strong foundation for the Gospel.

All for His glory,
[Name]

[Title]
[Church Name]
[Contact Info or Giving Link]

Email #9: The Tax-Deductible Push (Only 48 hours Left)

Target List: All donors, congregation, and any potential donors

From: [Church Name]

Subject Line: ⏰Only 48 hours left to give!

Hello church family,

We hope you had an amazing and beautiful Christmas and are enjoying this special time with your family and friends. 

At [Church Name], we had such a wonderful Christmas service this year. [Insert details about the service, lives touched, number of people at services, etc. Add photos or a Christmas Bible verses] 

As we know this is a giving community who loves to support God’s mission, we just wanted to send you a friendly reminder that there’s only 48 hours left to make a tax-deductible gift to [Church Name] in 2026! 

Your gift—no matter the size—helps us continue the work God has called us to do in 2027 and beyond. Whether it’s supporting our outreach programs, caring for families in need, or creating spaces where people can encounter Jesus for the first time, your generosity makes it possible.

If you've been considering a year-end gift, now is the time! Every donation made by December 31st counts toward your 2026 tax deductions, so don’t wait until the new year to make it count.

Here's how you can give before the deadline:

• Online: Visit [website link] to give in just a few clicks
• Text: Give now to [insert info]
• By Mail: Postmarked gifts must be dated by December 31st

We are so grateful for this church family and everyone who partners with us to make an eternal impact. Thank you for prayerfully considering a gift before the year closes.

With gratitude and joy,
[Name]
[Title]
[Church Name]
[Giving Link]

Email #10: Letter from the Pastor 

Target List: All donors, congregation, and any potential donors

From: Pastor/s [Name/s]

Subject Line: A Letter from our Pastor

Hello church family,

I’m not sure if you’ve heard, but we recently came out with our Impact Report for 2026! Inside are amazing details about the impact you have made over the last year. Check it out!

[Link/Image to Impact Report]

From baptisms and growing small group numbers, to children’s ministry and a new [insert project funded, such as a paved parking lot], none of this would have been possible without members like you supporting God’s mission in reaching the lost. 

Thank you so much for catching the vision and giving to grow God’s Kingdom. 

As we move towards 2027, we are praying about the new year. Where does God want us spending our time, energy, and resources? While much will be the same, like supporting staff and Sunday mornings, there are some new projects up ahead God has put on our hearts that we’re really excited about. [Insert details about project]. 

Your year-end gift by Dec. 31st will help us take these next faithful steps together. Whether it’s supporting our current ministries or stepping boldly into what God is calling us to next, every gift matters and every gift is used to further His Kingdom here in [City/Region] and beyond.

If you’ve already given this year, thank you! Your faithfulness is not overlooked, and we’re grateful for the way you continue to invest in what God is doing here. If you haven’t yet had the chance to give, we invite you to prayerfully consider a year-end gift before December 31st. Not because we need to hit a number, but because we believe God multiplies what’s given in faith—and we can’t wait to see what He does with it in 2027.

Thank you for being the hands and feet of Jesus in our community. It's an honor to walk alongside you as we continue this mission together.

With love and gratitude,
[Name]
[Title]
[Church Name]
[Giving Link]

Social media templates for year-end giving 

Social media is an important part of your year-end giving strategy. People are accustomed to seeing requests for financial support through the holiday season. Don’t be afraid to be bold, make your request, and let God move on people’s hearts to give! 

Each of these year-end giving social media templates is fully customizable and can serve as a great starting point; edit them however you like. It’s also helpful to include a concrete deadline, such as Dec. 15 or Dec. 31, as well as emphasize an urgent or timely motivator, such as a tax write-off. 

Year-End Social Media Post Template #1: Impact Report Announcement

Headline: The 2026 Impact Report is HERE! 🎉
Graphic: Stories. Stats. Testimonies. See how your generosity changed lives at [Church Name] this year!
Caption: From [brief stat/testimony snippet] to so much more—this report is proof that God is on the move. Check it out and share it with someone!
Call-to-Action: View the Impact Report

Year-End Social Post Template #2: Traditional Year-End Giving Ask

Headline: Do You Know the Impact You Make?
Graphic: All year long, generous hearts like yours made BIG things happen at [Church Name]. Baptisms. Changed lives. Restored families. And it’s not over yet!
Caption: As 2026 comes to a close, your tax-deductible gift helps us finish this year strong. Thank you for being part of the story!
Call-to-Action: Give Now / Give at Link in Bio

Year-End Social Post Template #3: Year-End Giving Follow-Up

Headline: Only [# Days] Left to Make a Tax-Deductible Gift
Graphic: New families. Teenagers finding faith. Young adults seeking connection. Your gift today shapes real stories of life change next year.
Caption: Whether it’s your regular tithe or a special year-end gift, every dollar sows into God's Kingdom (2 Corinthians 9:6).
Call-to-Action: Give Today!

Year-End Social Post Template #4: Increased Urgency & Tax Info

Headline: 🚨 3 Reasons to Give Before Dec 31
Graphic: ✅ Tax-Deductible ✅ Multiple Giving Options ✅ Kingdom Impact. Your year-end gift checks every box.
Caption: From stock and crypto to cash and checks, there’s a giving option for everyone. Don't miss the deadline!
Call-to-Action: Make Your Year-End Gift Online Now

Year-End Social Post Template #5: Donor-Advised Fund (DAF)

Headline: A Smarter Way to Give This Year
Graphic: Already have a Donor-Advised Fund? Learn more how you can recommend a grant to [Church Name] and make your generosity go further.
Caption: DAF giving means an immediate tax benefit now, with the flexibility to support ministry over time. Ask us how!
Call-to-Action: Learn More at Link in Bio

Year-End Social Post Template #6: The "Bunching" Strategy

Headline: One Strategy. Multiplied Impact.
Graphic: Had a high-income year? "Bunching" your charitable gifts into a Donor-Advised Fund could maximize both your generosity and your tax savings.
Caption: It’s a giving strategy more families are using to plan smarter and give bigger. Want to learn how it works?
Call-to-Action: Connect With Our Team Today

Year-End Social Post Template #7: Stock/Crypto Giving Options

Headline: Give Smarter, Not Harder
Graphic: Donating appreciated stock or crypto? You could avoid capital gains tax AND receive a charitable deduction—a win-win for you and God’s mission.
Caption: It’s one of the most tax-efficient ways to give. Let your appreciated assets make an even bigger Kingdom impact this year.
Call-to-Action: Give Stock & Crypto Now

Year-End Social Post Template #8: Stock/Crypto Deadline Reminder

Headline: ⏰ Final Window: Mid-December Deadline
Graphic: Planning to give stock, mutual funds, or crypto this year? Transfers take time — don’t wait until it’s too late to claim your 2026 tax benefit.
Caption: A few days’ delay could mean missing this year’s deadline entirely. Start your transfer today!
Call-to-Action: Give Today

Year-End Social Media Post Template #9: Tax Deadline 

Headline: Reminder: Tax Deadline Dec. 15th

Graphic: Help [Church Name] Start Strong in 2027! Your support goes a long way in our

church, missions, & community. Your loving gift should go a long way for YOU too!

Caption: Make your gift to [Church Name] by the Dec 15 deadline to ensure you get your

2026 tax write-off. Give today!

Call-to-Action: Give Now/Give at Link in Bio

Year-End Social Media Post Template #10: Letter From the Pastor

Headline: A Personal Note From Our Pastor 💌
Graphic: "Your year-end gift helps us take the next faithful steps together." –Pastor [Name]
Caption: Read our pastor’s heartfelt letter about what God has done in 2026—and what’s ahead in 2027. [Link in Bio]
Call-to-Action: Read the Full Letter

Launch your year-end giving email campaign today 

A year-end giving campaign takes excellence and planning—but it shouldn’t have to take hours of work. With these ready-to-use email and social media templates, your team can spend less time drafting and more time connecting with your congregation during one of the most meaningful giving seasons of the year.

Remember, the key to a successful year-end campaign isn’t just sending communications—it’s sending the right message, to the right audience, at the right time. Use the templates above as your foundation, then personalize them with your church’s unique story, testimonies, and vision for the year ahead.

However you choose to use these resources, we're cheering you on as you finish 2026 strong and step into 2027 with a clear vision for all God has ahead.

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