How your church can benefit from Giving Tuesday

September 25, 2025

Church leaders often ask whether Giving Tuesday can be for churches, too. The answer is yes! 

From supporting animal rescues and homeless shelters to donating your time, energy, and money to favorite causes, Giving Tuesday is a day for worldwide generosity that involves charities, nonprofits, churches, and ministries. People from around the world come together to support important causes and organizations they care about—and that can include your church, too!

Giving Tuesday 2025 takes place on December 2, the first Tuesday after Thanksgiving in the U.S. Arriving just after Black Friday and Cyber Monday, Giving Tuesday is an important reminder that the holidays are about giving rather than receiving. Last year, a record-breaking $3.6 billion was donated for Giving Tuesday, and 36.1 million people participated! 

The good news is that there are many ways your church can benefit from Giving Tuesday. Whether you’re a Giving Tuesday newbie or have participated for years, here are five ways your church can benefit from Giving Tuesday and make the most of this opportunity for greater generosity.

1. Build a culture of generosity 

While special projects and fundraisers often capture attention, Giving Tuesday is also a natural moment to remind your congregation about the importance of tithes and offerings.

This global day of generosity gives pastors and leaders a chance to connect the excitement of the holidays with the ongoing spiritual practice of giving. By teaching that generosity isn’t just about one day or one project but about cultivating a lifestyle of stewardship, you can encourage members to see their weekly and monthly church giving as part of their worship.

Encourage your church to reflect on how their faithful tithes and offerings sustain ministry week after week—keeping the lights on, funding outreach, resourcing children’s and youth programs, and supporting staff who shepherd the community. 

Position Giving Tuesday not only as a chance to give a one-time gift but also as an invitation to set up recurring giving. When people understand that their regular generosity directly fuels the mission of the church, they’re more likely to commit long-term, helping your ministry thrive well beyond the holiday season.

2. Launch a new fundraiser

Does your church have an urgent need? You can use Giving Tuesday to promote your fundraiser! 

Launching a Giving Tuesday fundraiser for a specific need helps your church members feel compelled to give. Maybe your church could use a new playground, roof repairs, or updates that make your building more welcoming for ministry. Framing these needs within the spirit of generosity on Giving Tuesday helps people see how their giving directly strengthens the life of your church. 

There are so many ways to utilize Giving Tuesday for your fundraiser launch! Whether you promote your fundraiser as a 24-hour event, build momentum that culminates on Giving Tuesday, or utilize Giving Tuesday as a launch pad for your fundraiser, Giving Tuesday is the perfect opportunity to rally your congregation around a specific need.

3. Promote a current fundraiser

Churches have many ongoing needs. From church capital campaigns to mission trips, youth programs, or community outreach projects, there’s often a fundraiser already in motion. 

Giving Tuesday can serve as a powerful boost to those efforts by drawing fresh attention to the work God is already doing through your church. By reminding your congregation of the vision behind the fundraiser and tying it into a global day of generosity, you can rekindle excitement and invite new participation.

That’s why you should utilize Giving Tuesday as a springboard for your fundraiser. Share stories of impact, celebrate progress toward your goal, and clearly show how every additional gift will move the mission forward. 

A timely emphasis on Giving Tuesday can breathe new energy into an existing campaign and help connect your day of church giving to an exciting worldwide generosity movement.

4. Promote your year-end giving campaign

For churches, Giving Tuesday offers far more than a one-day financial boost. It can act as the spark that ignites your year-end giving campaign, setting the tone for a season of generosity that carries through December. When you connect Giving Tuesday to your broader year-end vision, you create a natural bridge that turns one-time gifts into ongoing support.

Share clearly how year-end gifts fuel your mission. Casting a vision that links generosity to eternal impact helps people see that their contributions are more than just dollars—they’re investments in changed lives and gospel transformation. 

Consider adding elements for your year-end campaign that build momentum, such as:

  • A matching gift challenge
  • A countdown toward a specific goal
  • A progress bar
  • Video updates
  • Testimonies 

These tools not only inspire generosity but also foster a sense of shared mission as your church family works together toward a meaningful outcome. With thoughtful planning, Giving Tuesday becomes less about one day of giving and more about reaching your year-end fundraising goal and finishing the year strong.

5. Partner with local charities, ministries & missions

Giving Tuesday is not only about strengthening your own church—it’s also a wonderful opportunity to bless your community by linking arms with local charities, ministries, and mission partners who need your church’s support. 

Many people feel most inspired to give when they see a direct connection between their generosity and the tangible needs around them. By collaborating with organizations already doing meaningful work in your city, your church can amplify its impact and show the love of Christ in practical ways to your local community members. 

Partnerships might look different for every congregation and community. You could raise funds for:

Some churches even split Giving Tuesday contributions, dedicating a portion to both in-house needs and external organizations, allowing givers to see their generosity extend beyond the church walls.

No matter what you choose, these collaborations also create powerful outreach opportunities of local impact in the name of Jesus! And when you share testimonies of families fed, lives changed, or communities strengthened, your congregation sees that their giving is part of something bigger than themselves. 

Ultimately, partnering with local charities and missions reminds your church family that generosity is about embodying the gospel through acts of love and service. By aligning with trusted partners, you expand your reach, multiply your impact, and remind your community that the church is a vital force for good during the holiday season and beyond.

Fuel your mission with Subsplash Giving 

If you want to make contributing to Giving Tuesday as easy as possible for your members, Subsplash Giving can help you do exactly that! As you plan for Giving Tuesday, the right tools help reduce friction, expand what types of gifts you can accept, and deepen generosity in your congregation.

It’s important that you give your community multiple ways to give. Subsplash Giving enables convenient and innovative giving options, including:

Take it a step further this Giving Tuesday with the Subsplash Platform: 

  • Subsplash Tap: With a simple tap of a phone to a designated stand or disc, people can donate instantly—supporting your mission through quick and easy giving!
  • Stock & cryptocurrency donations: Accept more than cash and gift cards. These non-cash gifts often lead to larger generosity and provide tax advantages for donors.
  • Donor-covered fees: Let donors choose to cover the transaction costs of their gift. That means more of their gift actually goes to your ministry! 
  • GrowCurve: With Subsplash Giving, your church’s processing fees automatically lower as your giving volume increases. With GrowCurve, you don’t have to negotiate—it just gets better!

Get real-time analytics and reporting from your Giving Tuesday campaigns, including recurring gifts, donor trends, fund summaries, donor histories, and more—all from your Subsplash Dashboard. These insights help you see where generosity is growing, where you might need to message differently, and what kinds of giving your congregation is most interested in.

When Giving Tuesday rolls around, these tools can help you harness this special day of generosity into lasting, sustainable generosity.

How one church raised $500k

This Giving Tuesday, fuel your fundraising with Subsplash Giving—just like Ethiopian Evangelical Church in Minnesota (EECMN) did!

The members of EECMN dreamed of owning a permanent church home and leaving a lasting legacy, but they were struggling to raise enough funds by just passing the basket on Sundays.

With the dreams of raising enough funds to renovate a former gym into their new church home, they launched a focused campaign using Subsplash Giving. For the first time, donors could give seamlessly through their church app, website, text, and live stream—making giving easy and convenient. Soon, members raised over $500,000 toward their $5 million goal!

Today, nearly 70% of EECMN’s tithes and offerings are given through Subsplash. On top of that, 35% of the congregation has since set up recurring giving through Subsplash!

This success story highlights how leveraging modern giving tools like Subsplash Giving can empower churches to overcome financial barriers and fulfill their mission.

From Giving Tuesday to church generosity

Giving Tuesday is not just an opportunity for nonprofits, but for churches and church members as well. Because generosity is already top of mind across the country on Giving Tuesday, churches can use this moment to step into the cultural conversation with a distinctly Kingdom perspective. 

There are so many ways your church can benefit by participating in Giving Tuesday. This special day for worldwide generosity can become a powerful day of momentum for churches—not just to raise funds, but to foster generosity, deepen community, and remind congregations of their mission. 

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Author

Lyndsi Bigbee, Marketing Copywriter

Lyndsi is a lover of words, books, and poetry, and is passionate about the local church. Originally from Nashville, she has served in Methodist, Presbyterian, and nondenominational churches across the U.S. and loves to use her experience to help churches through her work at Subsplash. Lyndsi received her M.A. from Asbury Theological Seminary and is deeply committed to the local church’s role in transforming hearts and lives.

Author

Subsplash created the first church app in 2009, and today we’re building upon that same powerful platform to make an impact for the gospel. Over 17,000 organizations partner with us to bring the good news of Jesus to billions of people around the world.

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