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As the year draws to a close, churches have a unique opportunity to inspire generosity while supporting donors in making tax-smart decisions. In the recent webinar, “Advanced End-of-Year Giving Strategies: Maximize Ministry Impact & Donor Tax Benefits”, experts from Subsplash, ministryengine, and Finch Accounting came together to share practical strategies to help churches unlock their full giving potential.
Nearly 90% of U.S. wealth isn’t sitting in cash—it’s tied up in stocks, crypto, and other assets. Yet many churches still focus primarily on cash donations!
As discussed in the webinar, churches tend to lag behind when it comes to keeping up with financial trends. The landscape has now moved beyond cash or check, proving that people are managing their wealth in a variety of new ways.
In this webinar, we explain why church leaders need a mindset shift, learning how to update their outdated language around financial giving to relevant giving options, including cash alternatives. Most importantly, effective giving strategies aren’t just about meeting budgets. Instead, they’re a discipleship opportunity, helping congregants steward all they’ve been entrusted with.
If you’re looking for end-of-year giving strategies, as well as sound fundraising strategies all year long, then you’re in the right place! Take a look at some of the highlights below from this must-see conversation around giving, stewardship, stock, crypto, DAFs, and more!
Donors can give more than cash by contributing appreciated assets such as stocks or crypto, which often allows for much larger gifts than traditional donations. This approach creates a “double win” for donors. Churches in turn can make this process easier by providing clear instructions, dedicated landing pages, and targeted communications to top donors.
By guiding congregants through these options, churches not only increase giving but also help donors engage in a deeper, more intentional practice of stewardship.
Understanding donor-advised funds (DAFs) is important for church leaders. DAFs act like charitable savings accounts where donors can contribute cash, stock, or other assets, and then recommend when and where grants are distributed.
In this section, you’ll learn about a popular “bunching” strategy, in which multiple years’ worth of giving is combined into a single contribution for maximum tax advantage.
By understanding how donors use DAFs, churches can more effectively partner with congregants in planning larger gifts, ensuring that generosity aligns with both financial strategy and ministry impact. This creates an opportunity to cultivate long-term donor relationships and embed giving into discipleship practices.
Did you know that there is an incredible amount of wealth in the baby boomer generation? In fact, it’s unprecedented in the history of the world! That’s why it’s important to understand cash-alternative opportunities like QCDs.
QCDs provide donors over a certain age a tax-efficient way to give directly from their retirement accounts. Contributions go straight to the church and are excluded from their adjusted gross income, allowing donors to support ministry goals while minimizing tax liability.
Highlighting this option to eligible congregants can open up a new pool of significant giving, particularly among older generations who may have substantial retirement assets. Churches can facilitate these gifts by clearly communicating the process and integrating it into year-end giving campaigns.
As church leaders looking to raise funds for important ministry causes, your communication is everything. That’s because generosity is not just transactional. Instead, it’s part of discipleship.
Generosity is most effective when it’s treated as part of discipleship rather than a transactional request for funds. When leaders embed giving into your church’s DNA, you can view donors as partners in ministry–not just revenue sources! You can connect your donors’ generosity to meaningful ministry outcomes and Kingdom impact.
That’s why your messaging matters. Effective messaging involves more than asking for donations—it requires celebrating what’s been accomplished, showing the impact of gifts, and offering multiple giving options. Using technology thoughtfully, creating targeted campaigns, and providing clear instructions reduces barriers and empowers congregants to give in ways that align with their resources and spiritual goals.
The full conversation with ministryengine and Finch Accounting is packed with important financial insights and practical strategies to help your church make the most of the biggest giving season of the year.
Are you ready to implement these strategies? We’ve got great resources for you! Included with this webinar is our free downloadable eBook, “The End-of-Year Giving Playbook: Advanced Strategies for Maximizing Generosity & Donor Tax Benefits”. Inside, we’ve added some amazing free resources to help you easily get started, including:
With the free email and graphic templates, you can get started right away—creating and customizing your church communications for your year-end fundraising initiatives!
Whether you’re looking to grow your ministry impact, steward congregational generosity, or explore new giving avenues, it’s time to take action.
These resources make it easier than ever to connect generosity with discipleship. By leveraging these tools, your church can create meaningful donor experiences, increase year-end contributions, and set the stage for sustained generosity throughout 2026 and beyond.
Don’t let this giving season pass by—equip your team, inspire your congregation, and maximize both ministry impact and donor tax benefits today!
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