“Are we trying to reach new people, or are we focused on connecting our community–or both?” Answering this question will help keep you and your team on course. It’s important to narrow down your target audience, rather than casting a wide net. Keeping this in mind will help you determine the type of content you share.
“Does our church have an overdependence on social media?” In this connected day and age, there’s no shortage of communication channels to keep your church connected. Social media should be one of the communication tools in your toolbox—but not the only one.
“How much should we invest in social media?” Social media should be a tool and not a roadblock. If you find that planning and posting are taking away from other important areas of ministry, then it might be time to take a step back.
“How impactful is our social media content?” With a constant stream of content for users to consume on social media, it can be incredibly difficult for churches to cut through the noise. Is your community seeing and engaging with the content you put on social media, or is it getting drowned out by ads, news, and other media?
“Should we invest in marketing?” As competition and distraction increase, some churches have to resort to paid advertising just to help their content stand out. Is this an area in which your church wants to invest, or are your time and money better spent elsewhere?
“Has our content ever been removed?” Even the most well-thought-out content is still subject to the community guidelines maintained by any given social platform. When was the last time your audience lost access to your content due to a complaint or copyright issue?
“How do we address negative comments?” Creating a plan for responding to negative comments—including harassment—should be part of every church’s social media strategy.