Is Paper Obsolete?

Screen Shot 2012-05-10 at 1.20.24 PM
Screen Shot 2012-05-10 at 1.20.24 PM

There’s something to be said about a hand-written letter. Then again, there’s something to be said about convenience. As technology has evolved over the last few decades there are certain practices in business that have shifted significantly. Where filing cabinets, faxes, and legal pads used to be mainstream, they have now all been replaced with PCs, smartphones, iPads and servers. Is this a good thing, bad thing, or just a necessary evil?

As our culture has evolved it seems that technology rules our life more than ever. There are so many tasks that can be completed faster and more efficiently by utilizing technology. Long gone are the days of typewriters, calligraphy, and even hand-written letters. It’s really a shame though, there are certain aspects of these things that are not easily translated through the use of technology.

There is absolutely nothing more sincere than a hand-written thank you note. To know that someone took the time out of their day to not text or email, but to actually express their gratitude in a tangible form is really something. Whenever we can, we try to take that same warmth and apply it to our products. Those same qualities that we love about the personal connection through pen and paper, can be brought into technology, but it takes focus. We don't ever want to lose that human connection through our software, but rather enhance that ability to be relational.

The core offering of our product is an outlet to present media on. Not only is the majority of content accessed through technology, but websites aren’t cutting it - mobile devices are more commonplace than ever. That's why we always try to encourage users to integrate some of the same qualities into technology. When it comes down to it, we are just a bunch of creatives, using the the outlet that we have been given. Where it may not be as utilitarian as it once was, there will always be a special place in my heart for paper and print.

There's always going to be new technology coming out that is the latest and greatest and has the ability to make a significant difference in your life. I encourage you to embrace this - but please, don’t throw away your pens. Print can be really powerful.