In Part 1 of this series we looked at how important content and consistency are in capturing your audience within your app. After you start getting great content in your app, there are some other important considerations to keep your audience engaged.
Here are a few:
The hardest part about creating a content strategy that works for your community is there is no perfect model or template that works seamlessly across all organization's and audiences. Each organization is unique in terms of what their needs are and what their community will respond favorably to. That's why it's so important to track the responsiveness of your audience to your content.
If one piece of content doesn't receive much engagement, maybe it's time to try something different! Testing different things in your app is the best way to determine what your community wants to see. If you've tried sharing blog posts with bios your team members and don't see much traction, maybe it's time to write about something different, or try your hand at a video or a podcast.
It's also possible that you aren't posting your content at the right moment when your audience is most likely to see it. Testing the receptiveness of your content might look like posting at a certain day and time every week for a month and then switching it up if you don't get much feedback.
It's best to see your app as an ever-evolving project. Continually refining the visuals, content, and features offered is a good way to keep your community hooked. The more you create, test, and refine the content in your app, the better you will become at providing great resources for your community.
Let's chat about developing a content strategy for your organization's app!