Client Spotlight: California Half & Full Marathon Series

California Half and Full Marathon Series is an organization that knows that the people they are trying to reach are a part of a tight-knit community. Whether someone is a veteran marathon runner, or training for their first one, the encouragement, goal-setting, and accountability that is required to take on such a huge feat requires a strong support system. 

Creating an app has allowed California Half and Full Marathon Series to leverage the community that exists among runners. They use the app as a marketing tool to extend their reach and give runners access to information about upcoming marathons in their area. For them, creating an app was a great next step towards deeper engagement that goes beyond just a static page on a website.

By making content available at their community’s fingertips, they have been able to bring more exposure to their events, and help runners schedule their races quickly and easily. In fact, since they created the app they've had over 6,400 people download it, and they've had nearly 178,000 impressions!

The California Half and Full Marathon Series is connecting with a community, all connected by a way of life. Having an event feature in their app keeps runners up to date with the latest races, and the map feature helps app users get to the right place on the day of the event. 

Push notifications have come in handy when there's been a last minute change to an event and to announce when a new coupon is available. In fact, the California Half and Full app is a great example of how to leverage the flexibility of the Subsplash Platform. Their customized coupon tab allows runners to find great deals on upcoming races. Sharing race details on social media is easy right from the app, so anyone can invite their friends or family to join in on the fun!

The organization hopes to expand beyond California to Oregon and Washington, so the added exposure of having an app that caters to a demographic that is always on the go, is the perfect tool to grow their organization. A mobile strategy for a mobile group of people.

Check out the California Half & Full Marathon Series app and get in touch with us to find out how an app can benefit your organization! 


Shiny New Update: Your Video and Audio Player

Who doesn't like new things? We definitely do, which is why we've upped the shine factor on our video and audio player. Here are a few of the improvements you're going to see to the video player: 

Your play position will now save! That's right, go ahead, answer that call or text. Your video will be waiting right where you left off, no scrubbing necessary!

Now you have direct access to sharing and Airplay controls, making social sharing and streaming on your device of choice just a few taps away.

We have a new 15-second rewind button! Interruptions happen. That's why we want to make it super simple for you to skip back if you happen to miss something. Don't miss a single word of your video with this cool new feature.

Updated video player with 15 second rewind, sharing, and more.

Updated video player with 15 second rewind, sharing, and more.

But that's not all! We've made some improvements to the audio player as well:

New 15-second fast forward and rewind buttons. Easily skip ahead to your favorite part of that song you love, or rewind to hear that great line again in that podcast you're listening to.

See your favorite app's artwork in an even larger view. 

Call us today to see what other exciting features are available for your own customized app! 

7 Ways to Encourage Giving

We want to help you encourage your community towards greater generosity, so while we've done our very best to set up an easy mobile giving platform, we know that's often only half the battle. Here are a few ways to reinforce your hopes for your church as they grow in financial stewardship. 

1. Make it simple

74% of Americans say they write no more than one check per month, and about 80% of Americans carry $50 or less in cash. Because of this reality, online and mobile giving is key. When it’s easy to give, people are more likely to give! With Subsplash Giving we’ve made giving simple and effortless.

2. Teach a Biblical view of stewardship

Emphasize tithing as a Biblical practice and an act of worship, not just a means to pay the church’s bills.

3. Communicate your vision

People are more likely to give to a clear cause. A mission statement or video can be a great way to share the essence of your church’s vision.

4. Share the impact

Share stories of how God is working in your church and community so members can see some of the ways their gifts are making a difference.

5. Offer financial classes or other resources

Personal money management is an important aspect of Christian stewardship. Helping people learn more about finance is a great way to serve your congregation, and as people gain control of their debt or finances they are more likely to become regular givers.

6. Practice financial transparency 

People are also more likely to make gifts when they know that their money is being managed wisely. Keep your congregation informed about the church budget and finances.

7. Ask

Encourage members to prayerfully consider how much God is calling them to give. A giving campaign can be a great way to engage first-time givers. Ask members who are able to take advantage of recurring giving, and consider sending a push notification during the summer to remind people to give.


If you have any other questions, please send us an email at!


App Specialists: They're Kind of a Big Deal

When we say Subsplash apps are easy to set up and maintain, we mean it. While we are constantly working to make our Dashboard easy to navigate and improvements are being made all the time, we also know your experience setting up a Subsplash app will be a breeze because of the phenomenal support you'll receive from our App Specialist team. 

Our dedicated and friendly group of consultants are at our client's disposal for any questions.

Here are three ways they will positively impact your app experience:

1. They make your life easier with terrific tech support

One of the benefits of the Subsplash Platform is that your app gets updated automatically and bug fixes are on us. You can also enjoy feature upgrades and OS updates on the regular.

But what if you have a question about a new feature or want to integrate some new technology with an existing feature? Our app specialists have got your back! If you get stumped we provide phone and email tech support Monday through Friday, 7AM - 5PM PST.

2. They act as your personal app wizard

With dozens of clients creating a new app or updating an existing app every day, our app specialists have encountered pretty much every question in the book. They are uniquely qualified, but they aren't just problem solvers. They help you think creatively about different ways to use the platform so your app can be a success!

3. They are always eager to help and are incredibly friendly!

No matter what phase of app building or maintenance you are in, you'll always have an App Specialist at your disposal when you work with us. Part of what sets us apart as an organization is the support that we provide.

We consider it a privilege to work with our clients, and so when you call or email, there's always a friendly person on the other line, excited to talk to you!

Get in touch with us if you want to learn more about setting up an app. Or, if you're a current client, make sure to take advantage of our awesome consulting services!

Convince Your Boss to Go Mobile (Part 2)

In Part 1 of this short series, we talked about how to present the facts and the benefits to your boss when trying to convince them to create a mobile app for your organization. Last time we looked at a less hands-on approach, but for the technically inclined, here are a couple of ideas that might remove any barriers to getting your boss on board! 

Offer to help with the setup

Often times the only thing holding someone back from starting something new is the fear of the unknown, especially when it comes to a time commitment. Creating an app with Subsplash is easy to set up and maintain, and our app specialists will walk with you every step of the way!

Our team of mobile experts are dedicated to your success. If the decision makers at your organization are hesitant to get started on an app because of the time commitment, and you are excited by the idea of setting it up, why not offer to get things started? Once you become a mobile expert yourself, you can teach someone else to hand it off later. And fortunately for you, you've got a secret weapon: us! 

Offer to maintain the app

You may be looking for some opportunities to show initiative and take on a project you really enjoy. If you have some wiggle room with your existing commitments, why not volunteer to be on-point for maintaining your organization's app? You might be removing the last barrier to enhancing your reach as an organization. 

Whether you are just informing your boss about all of the ways an app can benefit your organization, or diving into the creation and maintenance of an app on behalf of your team, the best engagement with your community is yet to come with a customized mobile app!

Get started with us today!