After reviewing some ways that you can delight your app's users with great content, it’s time to look at how you can connect with your audience. Fortunately, the benefits of reaching your audience through mobile gives you the flexibility to meet people where they are at in the most convenient way possible.
1. Push Notifications
Quickly becoming an essential aspect of mobile strategy, push notifications are an incredibly effective way to communicate with your audience at any point in time. Just create your notification and schedule it for the optimal time to reach your users.
You can Instantly get your message to your target audience by sending event reminders, and updating people about meeting times and locations, and more.
Blogging is a great way to educate and engage with your audience. By regularly updating a blog tab in your app, your users can stay connected to your brand and enjoy great content on-the-go.
Maintaining a consistent schedule of weekly, bi-weekly, or even monthly posts can help you keep the conversation going with your audience.
3. Media: Video, Podcasts, and Music
Showcasing your media in your app is one of the best ways to communicate your vision and mission in a clear and creative way. Is there any type of media that you haven’t been sharing with your audience yet?
Whether it's a podcast, recording of an event, or music, including your media content in your app will take your audience engagement to a new level.
What are some of the ways you’ve refreshed your app lately? Let us know about it in the comments below! For more tips on maximizing your app, check out part 1 in this series.