How to Convince Your Boss to Go Mobile
Whether you're a leader in your company or a new addition to the team, it can be challenging to push for new ideas and initiatives at your organization when time and resources are limited. And let's face it, change is scary!
While organizations are increasingly embracing mobile technology, it can still take some convincing for leaders to get on board with the switch from more traditional methods, to adopting newer ones.
To help you out, we've put together a list of a few tips on how to convince your boss that it's time to go mobile!
1. Show them the facts
With 2.2 million mobile device users globally, developing a mobile app strategy is the most effective way to reach your audience. Not only that, but mobile users spend nearly 3 hours every day on their smartphones, and a staggering 89% of time spent by users on mobile is in an app.
These numbers speak loud and clear: if you want to reach people, the best way to do it is on their mobile devices. With all of the great content your organization creates, developing a mobile strategy will get your product and your message in front of more people.
2. Share the benefits
We like to talk about five main benefits of creating a customized mobile app: Engage your audience with content that is easy to add in the Subsplash Dashboard; Expand your reach by having your app available in every app store, and on all devices; Increase your revenue by providing a quick, secure mobile giving solution with Subsplash Giving; Simplify your process by housing all of your content in the Subsplash Dashboard, and tracking your analytics in one place; Showcase your brand by presenting your media in a beautifully designed app and unparalleled mobile experience.
We have some other tips for you that will involve your active participation in setting up an app for your organization. Stay tuned for part two of this series!