Is AI the Church’s next printing press?

March 26, 2025

As church leaders, we’ve seen this pattern before: A groundbreaking technology emerges and our first instinct is often caution—for good reason.

When the printing press first appeared, some worried it would help spread false teaching. When television entered homes across America, many feared it would undermine our values. Now, artificial intelligence (AI) raises similar questions about ethics, truth, and authentic human connection.

But here’s a lesson that history has taught us: When the Church embraces new technology with wisdom, purpose, and intentionality, remarkable things happen

  • The disciples used the Roman Roads to spread the gospel beyond Jerusalem. 
  • The printing press put copies of the Bible directly into common people’s hands for the first time. 
  • Billy Graham’s willingness to step in front of television cameras delivered the gospel to millions of living rooms. 
  • Today, digital platforms like live streaming, church apps, and websites enable churches worldwide to share God’s Word beyond their walls. 

At Subsplash, we see this impact firsthand through Subsplash’s partnerships with 20,000 churches and organizations every day, impacting the lives of hundreds of millions of people every year with the good news of Jesus!

So here we are at another crossroads with AI. Can AI be used for evil? Yes. Can it be used for good? Yes, as well. The question isn’t whether we should embrace AI, but how we can faithfully use new, innovative AI tools to advance the gospel.

Let’s take a look at one simple, yet extremely powerful AI tool developed by pastors for pastors. 

Maximizing your sermon’s impact with AI

Our pastors pour countless hours into preparing and delivering sermons each week. While these messages deeply impact our Sunday gatherings, we know they have the potential to reach far beyond that, especially in our digital age. 

But here’s the challenge: Transforming a 40-minute sermon into engaging social media clips, email newsletters, or small group materials often requires five to ten hours of additional work—every week! For most ministry leaders, that time simply isn’t available.

This is where tools like Pulpit AI can make a real difference.

AI tools exclusively built for pastors

As part of the Subsplash platform, Pulpit AI transforms your sermon—whether it’s audio, video, or text—into more than 20 pieces of meaningful content. In just minutes, you’ll have:

  • Engaging daily devotionals to inspire your people
  • Compelling video clips with captions ready for social media
  • Well-crafted email summaries and newsletter content
  • Thoughtful discussion guides for small groups

Here’s what makes this different: Pulpit AI doesn’t alter your message—it amplifies it. Other AI tools, like ChatGPT or Gemini, get their information from all over the web. Pulpit AI, on the other hand, ensures that your message stays faithful, while getting repurposed into other content to reach more people and level up your impact. 

This means that your unique voice, theological perspective, and pastoral intent remain at the heart of every piece of content. Instead of spending precious hours scanning your sermon, you can focus on what matters most: ministering to your community.

Leading the way in digital ministry

Just as the printing press opened new doors for sharing the gospel, AI offers us unprecedented opportunities to extend our reach. Rather than replacing pastoral ministry, AI—when used correctly—can enhance our ability to share God’s Word in ways that connect with today’s digital-first culture.

Ready to see how AI can multiply your sermon’s impact while preserving the integrity of your message? Experience Pulpit AI for free today

Together, let’s embrace this opportunity to reach more people, deepen engagement, and advance the gospel—continuing the Church’s long tradition of using technology to fulfill our mission.

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Author

Michael Whittle, VP of Artificial Intelligence

Michael is an entrepreneur, church builder, and founder of Pulpit AI. His passion for the local church led him to help plant churches in both Los Angeles and Nashville, while his background in technology and media shaped his vision for empowering pastors through AI. He lives in Franklin, TN with his wife and two young children.

Author

Subsplash created the first church app in 2009, and today we’re building upon that same powerful platform to make an impact for the gospel. Over 17,000 organizations partner with us to bring the good news of Jesus to billions of people around the world.

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