In our first installment of Tips for Promoting Your App, we discussed some app promotion strategies that would encourage your community to download your app. Let's take a look at a couple more ideas on how to get your app in front of the people who matter most to your organization.
Communicate the benefits
Your audience might not know all of the ways your app might benefit them, so why not tell them?! Even though you’ve thought through all of the upsides of creating an app for your organization, your community is still warming up to the idea, so tell them how it’s going to make their lives easier. Tell them how they can listen to your podcast on the go, read your blog in an instant, and receive important updates on organization-wide events in push notifications.
You might want to send out an email to let your audience know what the specific benefits are; or, if you send out a monthly newsletter, include a small section dedicated to promoting your app. You might even want to send out a blast on social media that is concise, but hits on the important points.
Create a promo video!
If you have a creative vision for promoting your app that you just can’t wait to share, creating your own promo video is a great way to get your audience excited about downloading your app! While this strategy is more involved than the others, it's a great, creative avenue to get your message across in a way that will probably stick with your audience in a big way.
Check out some of our other clients' videos for inspiration!
If you're wondering how an app can benefit your organization, let's chat.