Increasing efficiency, promoting campaigns, and making great content incredibly accessible are only a few of the benefits of using push notifications. Your audience has dozens, even hundreds of distractions demanding their attention each day. There is a barrage of media and messaging to constantly compete with, which is why the immediacy, accessibility, and brevity of push notifications makes them one of the best tools for reaching your audience.
Just like with any mobile tool, coming up with a strategy, no matter how simple, will help you maximize this important feature in your app. We've come up with a few ideas on how to do just that!
1. Don't forget about the inbox
Even though push notifications are short and simple, your users might want want to review it at a later time, which is why the push notification inbox is very important so that no one misses your message.
To get the most out of this storage feature, occasionally draw your community's attention to it so that they are reminded to check it and see what they might've missed!
2. Send your message at the perfect moment
To reach your audience at exactly the right moment all you have to do is schedule a push notification ahead of time. Are you launching a campaign and need to stagger your content over a few days or weeks? No problem, just select a date and time and schedule your notification in advance so that your followers can get a friendly reminder.
Scheduled push notifications allow you to be as efficient as possible by scheduling content when it will be most useful to your audience. If you're wanting to send a new blog post during lunch time when your community is most likely to see it, scheduling ahead of time is a breeze.
3. Make great content a click away
Push notifications with linking makes promoting great content easier than ever. Whether you need to send a survey, or just want to share a great article out, try this helpful feature to increase engagement in your app!
4. Target a specific audience
You might have specific communication needs for specific groups, with Group Push Notifications you can eliminate any barriers to sending relevant content to the right group of people.
Creating a group is simple and targeted. If you need to send out a reminder about a women's event, group notifications are your simple solution: just create a group and send your message without inconveniencing the rest of your community with a notification that's not relevant to them.
If you have any questions about signing up for an app or how to use push notifications, get in touch with us! We're happy to help.