Client Spotlight: Evergreen Church

Situated in the heart of the Pacific Northwest, Evergreen Church serves about 2,200 people in the Seattle suburb of Bothell. Over the last handful of years, the surrounding neighborhood has grown exponentially, as companies like Boeing, Microsoft, and Amazon have planted roots nearby. This has turned Bothell into a multicultural community, with people from around the world moving to the area for tech jobs.

Evergreen seeks to be a welcoming outpost for the gospel in their ever-growing neighborhood. The words “Welcome Home” are written out in 70 different languages on their front doors, and they have created a deep culture of hospitality within the church. Check out some of the photos below to get a glimpse of what Sundays are like at Evergreen:

Evergreen Church launched their Subsplash app in 2014, and have since added Fill in Notes and web integrations to their communication arsenal. We recently visited Evergreen learn more about their experience with the Subsplash Platform, and to hear about how God is using their ministry right here in our backyard. Evergreen has seen an extraordinary boost in community engagement through their app. We sat down with Communications Director Jeffrey LeBlanc and Lead Pastor Phil McCallum to hear more about their experience in transitioning their media library from Vimeo to Subsplash, boosting engagement with the app, and utilizing Subsplash’s media integrations. Here’s what they had to say:

Increased media engagement isn’t the only win Evergreen has seen through the Subsplash Platform. They’ve also used the app to increase engagement during church on Sundays, particularly through Fill in Notes. With Fill in Notes, Evergreen is empowering more people to engage with the sermon by taking notes on their phones. Unlike paper bulletins, these notes automatically save across all devices, and congregants can easily share notes with friends. Since implementing Subsplash’s Fill in Notes, Evergreen has been able to print less paper and save money. Check out the video at the top of the page to learn more about their experience.

We loved getting time to meet our friends at Evergreen and hear their story. To find out more about Evergreen Church, you can download their app or visit their website. And to learn more about how your church can experience these same results, contact us today at 206-965-8090.

SnapPages™ is here! Welcome websites to the Subsplash Platform

SnapPages™ is here! Welcome websites to the Subsplash Platform

We’re taking digital engagement and the Subsplash Platform to the next level with websites. Introducing SnapPages™ by Subsplash—the simple, powerful, and fully integrated website builder.

Your website plays a key part in your communication strategy, working alongside your apps and other engagement tools to effectively reach and disciple your community.

It’s the starting point for engagement that brings people to a place where they’re ready to download your app, view your media, attend your events, and take the next step in the discipleship journey. It often begins with a simple Google search, and that’s why an effective website is essential for connecting people to your mission.

How to do Push Notifications right with GeoEngage™

We’re excited to announce the release of GeoEngage, our new location-based targeting feature for push notifications. If you didn’t catch our recent blog post all about this exciting new update, you can find it here. Otherwise, we’re ready to help you learn how to get the most out of your push notifications—and maximize engagement by sending relevant and meaningful messages.

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If you own a smartphone, you’ve probably been the recipient of an ill-timed or irrelevant push notification. To keep your church app and notifications relevant, and your users engaged, here are some important push notification do’s and don’ts:

How not to do push notifications

Don’t send long messages.

Push notifications should be brief and punchy. Messages that perform the best are under 25 words and stay to-the-point without extra, irrelevant information.

Don’t send too many push notifications.

Overusing push notifications will result in audience fatigue. Users will disengage with your app because they’re frustrated by excessive notifications and could opt out of further notifications or delete your app entirely.

Don’t offer too much information in the notification.

The point of a notification is not to be as thorough and in-depth as possible. Push notifications help you notify users about important information and keep them engaged with your ministry and your app. If you need to provide more information or instruction than you can fit in 25 words, link to other forms of media like videos or articles in your push notification.

Don’t send late night or dinner time notifications.

If your notifications interrupt your users at inconvenient times, they’ll lose interest in your messages. Through the Subsplash Dashboard, you can schedule notifications to go out at times when they won’t interrupt family time or wake anyone up.

Don’t send messages your users won’t care about.

Keep your messages relevant for your audience. Send notifications only to those who need to receive them, and use GeoEngage to send messages that are relevant at a certain place. For instance, you can put a geofence around an event location so you can update users about a schedule change as they arrive. App users who aren’t attending the event, however, don’t need that information and GeoEngage makes it possible to keep irrelevant messages from those individuals.

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How to do push notifications right

Use GeoEngage to send messages to users at a specific place.

GeoEngage allows you to send messages to users at a specific place. When you send location-relevant notifications, your messages can get 4X more increased engagement.

Send regular push notifications.

Push notifications can increase engagement with your app by almost 90%, but only if you send them regularly. Try sending push notifications at least one time per week to keep your app in front of your church community. Automation comes in handy here. In the Subsplash Dashboard, you can easily automate important messages that your community needs to receive on a regular basis.

Use action-centered language.

Push notifications with strong verbs and action-centered language get more opens and engagement than those without. For instance, starting your message with the words “Get your…” can double or triple your open rates!

Offer high-value and helpful messages.

Use different kinds of media, like images, audio, and video to increase engagement with your posts. These types of notifications are known as rich push notifications and can increase engagement with your messages by 30%.

Send targeted messages based on a user’s category.

Within the Subsplash Dashboard you can segment your community into groups so you can send even more relevant messages. For instance, you can create groups for college ministry, children’s ministry, young married couples, women, men, parents of toddlers, and more. Then you can send targeted messages to people in these groups instead of notifications to all your users. This means only parents with children in the nursery will get important updates about small children, while only college students will get messages about your upcoming campus outreach. These types of targeted messages improve response rates by four to seven times.

Encourage users to opt-in to push notifications.

Users who opt-in to receive push notifications are retained two times more than users who don’t, so it’s in your best interest to encourage opt-ins. Ask users to opt-in when they download your app.

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Want to learn more about how to use push notifications effectively for your community, in addition to leveraging GeoEngage? Download our eBook!

Ready to start using GeoEngage and not currently a Subsplash Client? Let's chat!

If you're already a Subsplash Client, speak with your Client Success Manager to make sure your account is ready for GeoEngage!

 

 

Google Play is Learning From Apple

Earlier this year, after making bold moves to clean up the App Store, Apple decided they would continue to allow individually branded apps made by app building services like Subsplash to be placed in the App Store. After previous statements saying they would disallow them, this was a very welcome change!

The only catch: all apps of this kind have to be placed on Apple developer accounts that are owned by the app content creator. For Subsplash, that means owned by our clients.

Apple’s rationale is simple. This decision empowers them to rid the App Store of spam while still providing an avenue for nonprofits, churches, small businesses, and other organizations to create their own, custom branded iOS apps. Ultimately, this a win-win.

A few weeks ago, Google Play also changed their policy, and it’s clear they are following Apple’s lead. Here’s an excerpt from their new policy:

“Apps that are created by an automated tool, wizard service, or based on templates and submitted to Google Play by the operator of that service on behalf of other persons are not allowed. Such apps are only permissible if they are published by an individually registered developer account belonging to the user of the automated tool, not the operator of the service.

While Google Play isn’t currently enforcing this policy change for Subsplash apps, we expect their administrative efforts to catch up with their new policy eventually. This means that new Subsplash client apps will someday soon be placed on their own Google Play accounts, rather than the Subsplash account. We’re working with Google Play now, as we always have, to plan for this latest policy change.

Fortunately for our clients, the process of signing up for a Google Play developer account is cheaper, easier, and faster than with Apple. Everything we’ve learned from helping clients accommodate Apple’s policy can easily be applied to Google Play.

App Store and Google Play policy changes are nothing new or unexpected. We’ve been working with all the major app stores since 2009 and have helped thousands of clients submit their apps and maintain a constant and uninterrupted presence in the app stores. Submitting apps on behalf of our clients, whether on our account or theirs, is something we delight in and excel at. We’re the experts in this space so our clients can focus on engaging their audience. For our team, this is just another wrinkle in the path to ensuring our clients succeed in their mission.

So, if you’re a client and have any questions or concerns about this new Google Play policy, please reach out. That’s why we’re here!

5 Easy Embeds for an Engaging Church Website

Make your website much more engaging with Subsplash Web Embeds! These simple tools are designed for beautiful, powerful, and elegant presentation of your dynamic content, and they sync everything across your mobile app, website, and more.

Just drop a snippet of code, provided to you in the Subsplash Dashboard, and voila, in any section of your website and your platforms will be instantly connected.

If you know how to copy-and-paste, you can use web embeds. It’s that easy.

What does this mean for you? No more going back and forth between your app and website, triple-checking your own work, to make sure you updated everything.

With one-click publishing and web embeds, your dynamic content will be everywhere, all the time.

We’re adding two new embeds to the Subsplash Dashboard, so it’s as good a time as any to streamline your workflow and start engaging more of your website visitors with web embeds. Check out the details below, then log in and get started!

Events—new! 

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Are you managing more than one calendar between your app and website?

With the new Events embed, all events you create in the Subsplash Dashboard will automatically and instantly appear on your website. Say goodbye to repetitious, time-wasting processes, and refocus on your mission.

The Events embed isn’t just a timesaver, but also a safety net, ensuring that every detail about your event is the same on every channel and device. Your website and app will be completely in sync—as they should be.

Just like your app users, your web visitors will find all the information they need right within the embed. They’ll even be able to add it to their calendar and share it with others, increasing participation and building community.

Mobile and TV App Promo—new!

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A healthy church app should see three times more downloads than regular church attendees. Not quite seeing these results and wondering what you’re missing?

The reason no one’s downloading your app is often far more simple than you might expect.

They just don’t know about it.

Besides making regular announcements about your app during weekend services—which we hope is already part of your strategy—adding download links to your website is key.

Anyone who has taken the time to visit your website has identified with your mission at some level. Why not offer them a clear path to connecting with you through your mobile app?

Now, you can use the new Mobile and TV App Promo embed to link from your website to all major app stores!

Best of all, your web visitors no longer need to leave your website to find download links for your app. Removing this barrier and making your app even more accessible brings more users to your app and, ultimately, boosts engagement with gospel content.

Giving

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Belonging to a local church—and supporting it financially—is a fundamental part of the discipleship journey.

Technology should support this, but a bad giving experience can get in the way.

Our Giving embed puts the beautiful giving tool already found in your app directly on your website. It’s just as simple as making a donation on a mobile device, but on the web, side by side with your existing web content.

As always, this embed doesn’t require extra work for anyone on your team, including your bookkeeper.

Because giving to your church represents an act of worship, we’re serious about removing clutter and keeping the entire experience safe and secure.

Media Library

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It’s unlikely that your pastors will ever run out of sermon ideas. “All Scripture is God-breathed and useful for teaching” (2 Tim 3:16), so there’s plenty of material!

That means you’ll always have media to upload, week after week.

Good news: the Media Library embed can save you countless hours of hands-on effort!

With one-click publishing, simply upload your files to one place, the Subsplash Dashboard, and watch them appear everywhere: your mobile apps, TV apps, and the Media Library embed on your website.

It’s as easy as it sounds, and frees you up from endless clicking to get out there and engage in ministry. One and done!

Most Recent Media Item

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If you manually update your website homepage every week to highlight Sunday’s sermon, this will definitely be your new favorite tool.

Similar to the Media Library, the Most Recent Media Item embed showcases your newest audio or video file—automatically and immediately. You’ll never need to worry about keeping your website fresh again.

So set it and forget it. These embeds are made to simplify your processes and fuel your mission™!

 

Subsplash clients, get started with these five easy embeds today!

Not currently using the Ultimate Engagement Platform™  to streamline your workflow? Let's chat!